Consulting + guidance? You bet.
Full strategy + execution? You got it.
For one event, or throughout the year, Grace partners with you as your stand-in Director of Event Marketing.
Strategy
Grace gets to know you, your business, and how your teams work together. Then she helps you build an event strategy that ladders up to the business goals and team structure. She specializes in virtual, hybrid and in-person events.
Event alignment with business goals
Annual event strategy/roadmap
Event format(s) — roadshow, Summit, hosted dinner series, brand activation, trade shows, virtual, and more.
Event + project briefs
Event KPIs + goal setting
Budgets + revenue streams
Analysis + reporting
People + Process
Grace trains, guides and builds processes for your internal teams who are responsible for driving event success.
Marketing Team:
Process + playbook building
Coaching + development for event marketing professionals
Sales + Customer Teams:
Messaging + specific strategies to drive event goals
Trainings for pre, during, + post-event
Marketing
Using your brand voice and team structure, Grace will fill in where you need her to build a results-oriented marketing strategy and execution plan for your events, both virtual and physical. She can provide guidance for your team, or work hand-in-hand with them to execute.
Marketing project management
Audience identification + acquisition
Registrations/RSVPs
Website, email, + social media strategy
Influencers + affiliates
Event technology
Messaging + copy
Asset design
Design
Event design — for digital or physical events — is a critical part of your program. Grace works with your design team or she can bring in partners to develop on-brand visual themes that ladder up to event and company goals.
Visual design architecture + concepts
Digital + physical design
Entertainment + talent procurement
Experiences that drive engagement
Content + Thought Leadership
Hosted events, whether virtual or physical, are a key opportunity to elevate your company as a thought leader. Grace can provide guidance, procurement, and management for elements such as:
Agenda + session format consultation + oversight
External + internal speakers
Run-of-show/production flow
Omni-channel marketing consultation to extend event content
Partnerships + Sponsorships
Whether you’re sponsoring an event or driving sponsors for a hosted event, Grace can create and streamline the process for both virtual and physical experiences.
Hosted + Third-Party Events:
Strategy + package development
Contract negotiation guidance
Event-selection/format + guidance
Activation strategy